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Who We Are

Full Cup Financial, LLC

John Keeble and Chris Foster, co-owners of Full Cup Financial, bring over 35 years of combined experience in financial planning. They take pride in operating Full Cup Financial as a local, independent boutique firm, complemented by the robust services provided by Cetera Advisors LLC, their Broker Dealer. These services include research, trading, compliance, and more, ensuring that clients receive comprehensive and top-tier financial support.

With offices in Atlanta and Athens, Georgia, John and Chris are licensed to serve clients in Alabama, California, Colorado, Florida, Georgia, Illinois, Indiana, North Carolina, South Carolina, Tennessee, Texas, and Washington. This extensive reach allows them to assist a diverse range of clients across the country.

At Full Cup Financial, John and Chris are committed to enhancing your financial margin, helping you thrive, and ensuring your prosperity remains our priority.

John Keeble, CFP®, ChFC®

Investment Adviser Representative


John Keeble, CFP®, ChFC®, founder of Full Cup Financial, has dedicated over 30 years to the financial planning industry. As a CERTIFIED FINANCIAL PLANNER™ practitioner, John brings extensive expertise and a commitment to helping clients achieve their financial goals. He holds a Finance Degree from The University of Georgia and remains active in both the Athens and Atlanta communities.

John is married to Beth, his college sweetheart, and together they have two children and five grandchildren. In 2016, John moved to Athens, GA, where he enjoys riding his horses, hosting families and charitable organizations at his farm, and volunteering on numerous boards in the Athens and Atlanta areas.

John's deep-rooted passion for financial planning, combined with his community involvement and love for family, underscores his dedication to improving the financial well-being of his clients and the communities he serves.

Chris Foster

Investment Advisor Representative


Chris Foster is an Investment Advisor Representative and co-owner of Full Cup Financial. Chris graduated Summa Cum Laude from Piedmont University with a degree in Business Management. Shortly after graduation, he married his high school sweetheart, Shea. Together, they have two children, Charlie and Caroline, and reside in Homer, GA.

Since beginning his advisory career in 2016, Chris has been dedicated to helping clients achieve their financial goals and improve their financial margin. His approach focuses on providing personalized, comprehensive financial advice that aligns with each client's unique needs and aspirations.

When he's away from the office, Chris enjoys traveling, playing golf, and spending family weekends at the lake. His commitment to family and passion for helping others achieve financial well-being is at the heart of his professional and personal life.